This is nothing new.. the ability to "hack in" to a computer terminal and turn on the camera and/or microphone has been around for years and so now with the smart TV's hitting the market it only makes sense that the advertisers will want to take advantage of this to see what you are watching but how you are watching it.. monitoring where your eyes are trained to follow throughout the advertisement is very important!
Your TV might be watching you
http://money.cnn.com/2013/08/01/technology/security/tv-hack/
http://money.cnn.com/2013/08/01/technology/security/tv-hack/
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