100 millionth.. it's just a number, yet they go crazy and give this person all these prizes.. lucky dude but and a great.. marketing strategy? The guy shows up for a flight so I can't really see any marketing involved.. I just don't get it.. like your birthday, it's just another number.. what makes "milestones" like 21, 40, 50, etc anything more special than any other?
Atlanta airport celebrates 100 millionth passenger in one yearhttp://www.hurriyetdailynews.com/atlanta-airport-celebrates-100-millionth-passenger-in-one-year.aspx?pageID=238&nid=93152