Advertising has ruined the internet and it is certainly not getting any better. Just look at facebook (or not). One thing I notice on the individual news feed is a lot more video. You watch one video and then you are placed in to a 'see more videos' after this--when they typically have nothing to do with what you just watched-- a random video buffet ensues!
I am sure everyone has their own way of dealing with this sort of thing, just as I choose to either be patient and get through the video ad to watch my content or 'disable the adblocker' to view the content of a website. There
Just as CBS Now app for those TV cord cutters has the 'commercial free' option for an additional $5/month, making it $10/month to watch just the CBS Feed. Of course if you were to do this for ABC, NBC, FOX and a few others, you would quickly realize your TV viewing is costing you what it did when you had cable/satellite TV. The big difference being you are getting content which is what you are paying for. This same method of web surfing will sure to be within our near future.